Eaze’s Momentum Enterprise Accelerator invitations candidates


Minority cannabis company owners have a lot to do against them. You need a business plan, capital, marketing expertise, and more. For the second year in a row, Eaze is helping underrepresented business owners with what they really need to be persistent.

Eaze’s Momentum Business Accelerator was created by Jennifer Lujan, Director of Social Impact at Eaze. After a successful first year of Incubator, Jen focused on scaling the program.

“We started in California and Oregon and this year we’re focusing on bringing in applicants from across the country. Our Advisory Board is made up of members from different countries and different sectors of the cannabis industry, as building a strong and sustainable cannabis business takes a little of everything, ”says Lujan.

The advisory board that selects the ten winners is made up of leaders in marketing, politics, technology, and sports. In addition to cannabis, the group shares a passion for social justice and empowering disadvantaged communities. Newly appointed committee member and former basketball player Matt Barnes spoke to Leafly about his goals as an advisor to the program.

“I think it’s difficult for people outside of our churches to know what our churches really need. You need people who are in tune with the community. So that’s exactly what I plan to use, ”says Barnes. “Although I’m one of the lucky ones who made it, I have family and friends who couldn’t. My goal is to be able to use my platform and my voice to connect like-minded people and get the message across. To really help the outsiders who know what to do when they get in. “


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What do momentum applicants get out of it?

In a 12 week experience, the ten applicants selected for Momentum’s 2021 class will have access to the resources and information that will help them not only make their ideas come true, but keep them financial and functional.

While Momentum may have been Jen Lujan’s idea, Eaze’s government affairs manager Rashad Johnson has rightly had his own influence on the program. His past efforts include running California’s cannabis social justice law on behalf of Senator Steven Bradford.

“We wanted to avoid anything that reminds you of sharing with these applicants. We don’t want to make them flop in a few months or even a couple of years, and we don’t want to own their work, ”says Johnson. “We connect them to our network of investors to build a solid foundation for their businesses and to help them build generational wealth for their own communities without the strings attached.”

Every week, applicants take valuable courses tailored for their business, including courses on public relations and media relations, branding and marketing, pitching ideas, compliance and law, growth and development, and equity and fundraising.

Regardless of whether applicants have their own flower brand, delivery service, or grow facility, the Momentum Accelerator is designed to help unique companies flourish and gain a foothold in an industry that often demands transparency and the long term Success is lacking.


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Just as important as education is a corporate scholarship of $ 50,000 for each applicant. Half of the money is provided at the beginning of the program and half at the end. However, this only happens after applicants submit a business pitch in front of people who could change their lives forever. No sweat.

How to apply for the Momentum Business Accelerator

Aspiring applicants have up 11:59 p.m. PST on December 15, 2020 The advisory board is looking for companies or individuals who have already obtained a cannabis license or can provide evidence that they have applied in their state.

Applicant eligibility is also based on companies that are outside the concept phase. The grant is used to cover business costs. However, by the time you apply, your company should already be up and running.

CBD companies must source their hemp from a company that is part of the Federal Hemp Pilot Program, and subsidiary companies must have a local business license to operate in.

Eaze plans to host the entire program online in 2021 for the safety of applicants.

Janessa Bailey

Janessa was born and raised in the Midwest. She is the current arts editor for Leafly. She has a background in content, activism, and African American studies.

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Beth Edmonds