HBO is working with hashish corporations to advertise new TV sequence
On Monday, HBO announced that they would be working with various cannabis companies to promote their new cartoon series, Close Enough.
The rubbers contain THC and are produced in collaboration with Kanha. These products will be available in select pharmacies across California and will also be available with Eaze delivery. The rubbers can be bought in different flavors, each of which illustrates a different character of the show and their personality.
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Growing up is difficult and sometimes we just have to focus on being close enough 🤷♂️. Presentation of our new, limited Kanha X HBO Max Close Enough collaboration! Premiere on July 9, Close Enough by Regular Show Creator J.G. Quintel is a surreal cartoon comedy that follows a couple, his five-year-old daughter, and their two divorced roommates who all live in LA together. (WHEW 😅!) You navigate through this transition period in your 30s, when it comes to growing up but not growing old. It's about juggling work, kids and dreams while avoiding stripper clowns and murderous mannequins. You know, the usual… Each bag of these Kanha X Close Enough gums offers a curated high that is inspired by the gimmicks of our favorite characters and is only available for a limited time in selected pharmacies. Have them delivered to your door via @Eaze while supplies last, or read the comment below to find participating retailers. 📣 In stores this week! H #hbomax #closeenough #closeenoughtv #closeenoughmax #edibles #cannabis #regularshow #cannabiscommunity #cannabisculture #weedstagram # weedstagram420 #highsociety # 420 #hightimes
A post by Kanha Treats (@kanhatreats) on June 29, 2020 at 12:20 p.m. PDT
"It was so exciting for my team and me to create a campaign that felt so authentic to Close Enough," said Peter Sherman, senior vice president of program marketing at HBO Max. "It is always our goal to create a campaign to create an experience for the audience that feels real and exciting. This partnership with Kanha hits the nail on the head. We are so excited and can't wait to see how the fans react. "
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Although the series is aimed at adults, it doesn't seem to have much to do with weeds. It's co-produced by Cartoon Network, a brand you never thought would be associated with cannabis.
This is how HBO Max describes the show:
“From JG Quintel, the creator of the Emmy Award-winning regular show, comes Close Enough, a surreal cartoon comedy about a couple, their five-year-old daughter, and two divorced best friends / roommates who all live together on the east side of Los Angeles . You are navigating through this transition period in your 30s, which is about growing up but not getting old. It's about juggling work, children and dreams while avoiding time-traveling snails, stripper clowns and murderous mannequins. Your life may not be ideal, but it's close enough right now. "
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Companies like Netflix have partnered with cannabis brands in the past to promote films like "El Camino" and the series "Disjointed" and "Bojack Horseman". This is a premiere for HBO, who is likely to try new ways to market through its new HBO Max channel, which was apparently designed to compete with Netflix.