Jay-Z’s monogram is making its debut
For most of his rapper career, Jay-Z’s triumph on the war on drugs has been portrayed as poetic justice. Moving from relocating Kilo to promoting popular culture, constantly reminding everyone of the chances he had of becoming a billionaire when the projections had him dead or in jail by the age of 25.
Now the 51-year-old (née Shawn Corey Carter) is delivering his strongest blow of poetic justice to date with a high-end cannabis company.
The debut of the Monogram line of designer pre-rolls and strains is the first of many companies owned by the rapper and the cleverly named Parent Co. aiming to integrate a wide variety of cannabis industries for generations to come.
“Cannabis has been around for thousands of years, but it’s still an industry whose legacy of skilled craftsmanship is often overlooked. I created Monogram to give cannabis the respect it deserves by demonstrating the tremendous hard work, time, and care that goes into making a superior smoke. “
Jay-Z’s role in Monogram Cannabis
The monogram didn’t appear out of thin air. Hov has the power of Subversive Capital Acquisition Corp (a special purpose acquisition firm) and partners like Michael Auerbach behind him, along with an estimated $ 575 million to endorse the brand. Monogram is also backed by Left Coast Ventures, who work with other well-known cannabis companies such as the Marley Estate and Carlos Santana.
I’m not a businessman, I’m a business man.
From the metric pun in the name to the brand’s first generation of strains, Jay’s influence on Monogram is spread across the board. But you might have to be a knowledgeable fan to notice it. The tribes of Monogram are numbered rather than named, and the numbers reflect notable years on Jay-Z’s personal journey.
’70 marks his first full year on earth, ’88 his peak as a dealer, ’96 the year of his debut album and ’01 the year of his classic blueprint album.
And although the rapper is known to say that cannabis causes him fear and paranoia, he has still mentioned it throughout his career – from the vacation in “Feelin It” to the screams of his smoking friends in the studio (“La-La-La”) to ask someone to roll them over to get over writer’s block and say, “I smoked some weed and that’s how I ended ‘Izzo’. ”
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It seems that cannabis was just too good for the Mughal to miss.
Even if he doesn’t attend in person, he has now taken on several roles in the industry. In addition to his branding and strategy work on Monogram, he also leads Caliva’s social justice initiatives, including a $ 10 million venture fund and a 2% net income commitment to developing black and minority cannabis business.
Follow the blueprint
Illegal drugs formed the seed capital for his multi-platinum rap career, and talent and timing helped get Hov where he is today. While he will be the last to join the green onslaught, he will certainly not be the last.
Will Jay-Z create a new blueprint for rappers to get into the business? Many will surely take note of it. But only time will tell how the Carter Dynasty grew with cannabis.
Calvin Stovall writes and produces media in Atlanta, GA and runs day-to-day operations for The Artistic Unified Exchange, a nonprofit that protects intellectual property on behalf of independent artists and underserved communities.
Show article by Calvin Stovall