Seth Rogen’s new houseplant cannabis has been unpacked and checked
My house smells great. I’ve spent several days trying Seth Rogen’s new line of houseplant cannabis, and the air in my place is pungent and fragrant. This grass is loud.
The popular comedic actor and stoner icon co-founded Houseplant in California with creative partner Evan Goldberg last week. They instantly broke the weed internet; so many people visited the website that it crashed. An hour later, Rogen tweeted: “Well … we underestimated you again. Due to the insane traffic, we temporarily shut down the houseplant while I am learning to write code. “Apple News has picked up the brouhaha. Everyone takes weeds seriously these days.
Rogen and Goldberg launched Houseplant in their native Canada two years ago after cannabis became legal under Canadian federal law in 2018. When they brought the brand to California, they kept it simple, starting with three strains: Diablo Wind and Pancake Ice, both labeled as sativas and Pink Moon called an indica.
The herb is top notch, as is the price … houseplant lives up to its hype.
The herb is top notch, as is the price, with a suggested retail price of $ 60 for an eighth. In addition to the three Houseplant strains, there are three Housegoods products, including a block table lighter, a vinyl box set with three LPs (one each for an indica, sativa and hybrid session) and an ashtray set designed by Rogen . Houseplant is realizing a lifelong dream for him and Goldberg, says Rogen, “born out of our love and passion for cannabis, design and art.”
Rogen’s lighter is harder to lose. (Photo by Peter Novosel, Courtesy Houseplant)
What we checked
This March Leafly checked the following:
3.5 grams of Diablo Wind ($ 60 + tax) 3.5 grams of pancake ice cream ($ 60 + tax) 3.5 grams of Pink Moon ($ 60 + tax)
The big nugs, the pungent terps, and the strength of the flower made this an excellent first foray for people who clearly dig cannabis. I’m not going to call it a celebrity brand because it really is a top notch product.
House plant naming system
All houseplant stems are named after weather phenomena. Each 3.5g jar of houseplant comes with a handy reference card that includes information about the strain, its terpenes, and suggestions for when to use the strain. If you are a beginner this will help, especially if you want to learn more about what type of weed will suit you best.
“It’s strong!” the reference cards be careful. This is objectively correct: pancake ice cream contains 33.32% THC, Diablo Moon 26.29% THC, and Pink Moon tests 26.45% THC according to the laboratory results listed on the labels.
The THC in houseplant packs a lovely wallop and the terpenes are impressive. Rogen and Goldberg have clearly geeked each other and are excited to bring them to the California masses. The slogan “houseplant” says it all: “For people who love weeds, by people who love weeds.”
Diablo Wind is basically an XJ-13 and we love a good XJ. (Courtesy Houseplant)
Diablo Wind, a cross between Jack Herer x G13 Haze, felt buoyant and euphoric. When I popped open the can, two impressively thick, hairy nugs glared at me. The aroma? This undeniable pine citrus that Jack lovers know and love. The smoke had delicate notes of anise, cinnamon and pepper. After smoking a joint, my partner and I cleaned his entire apartment. They get high and get things done with this herb.
Pancake ice cream
Pancake ice is like an orange GMO cookie, and that’s great. (Courtesy Houseplant)
This cross of Chemdog x Mandarin Cookies releases the gas that elite smokers are looking for. Top notes of lemongrass, spruce and mint wafted from the can, followed by a nice clove. The sticky factor of the mushy, dense nugs satisfied. Its effects included a spreading, uplifting sensation with relaxation over the eyes and forehead – the feel of a raccoon mask – and my brain slipped into a productive groove. It’s a great daytime smoke.
Pink Moon rounded off the trio of houseplant varieties with citric sweetness. The Tangie x Kosher Kush cross had a cotton candy aroma at the first touch with deep earthy undertones. The creamy smoke had notes of orange and lavender. Its effects immediately calmed me – I transformed into Totoro and merged into a dream state as my muscles and mind released the general tension of life in 2021.
Behind the bud
Who grows indoor plants?
Rogen’s team works with a handful of state licensees who can grow a constant amount of primo and cutting edge weeds with a “commitment to diversity, equity and inclusion,” Houseplant told Leafly.
Our best guess would be THC Design, a licensed California manufacturer of premium indoor flowers; The press release refers to “THC Design’s unique pancake ice cream phenomenon”.
The indoor plant experience meets many sweet spots. All of the buds I’ve tried appealed to the eyes, with several frosty nugs in each can that, according to reference cards, come from “plant tops only”. Every joint burned to a clean white ash, and the smoke had the sharp complexity of well-cured weeds.
The attention to detail on packaging and presentation was friendly too, right down to the horizontal lines on Pink Moon (which made me horizontal) and the vertical lines on Diablo Wind and Pancake Ice. The stackable cans in retro rust, maroon, and candy pink tones had a ’70s feel that matched my stoned image of digging my bare toes into a shaggy brown carpet in a sunken living room while a record player crackled in the background.
You can’t see the terps stepping out one by one and saying “nooooo”. (Houseplant)
The tin containers are not airtight, which means terps will leak; I was impressed with how skunky my place smelled even though I sealed the containers after smoking. And the retractable plastic tabs on the sides of the cans are difficult to squeeze, making the cans difficult to open. I had to use a house key to push in the tabs and open the top. Two proposed feature updates: make the cans odorless and the weeds more accessible.
Houseplant focuses on storytelling; Rogen and Goldberg have been telling stories together and have been making films like Superbad and the legendary Pineapple Express since they met decades ago. They are poised to gain even more fans with their foray into California’s legal weed market.
Check this out: Seth Rogen shows you how to roll a universal joint
In a serious letter from Rogen and Goldberg accompanying my Houseplant shipment, it was stated that they wanted to run “the world’s most thoughtful weed company.” At a time when very few things are true, this reads as authentic.
Houseplant is also committed to ending unjust, racist cannabis laws – in partnership with organizations to give back to communities hardest hit by the war on drugs, including the Marijuana Policy Project, Cannabis Amnesty, Cage-Free Cannabis, and Black Lives Matter.
The final result
It’s clear that Rogen and Goldberg’s taste is leaning towards sweet, citrus weed. Today’s strain hunters may be looking for gaseous strains and tropical rosins, but I found solace in Houseplant’s offerings for those of us who appreciate the familiar quality of lemon scent and the heights of parental strains like Chemdog and Jack Herer.
Rogen and Goldberg described Houseplant as the culmination of 10 years of work. The California launch and the online excitement that followed prove that consumers are ready to buy weed from trusted stoners. Houseplant lives up to its hype.
Mary Jane Gibson
Mary Jane Gibson is Leafly’s Southern California Product Specialist. She wrote and edited for the High Times for over a decade. She currently lives in Los Angeles and writes on cannabis culture, entertainment, products, and current trends. Mary Jane moderates the Weed + Grub podcast together with comedian Mike Glazer.
Show article by Mary Jane Gibson
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